Mr. Syed M. Zubair Azam has been associated with SZABIST since February, 2014. He completed MS in Management Sciences From SZABIST, Islamabad with special concentration in Marketing and Change Management. He possessed 7 years of practice-based experience before joining academia in 2010. He has 4 international journal publications and presented empirical research work at various conferences. His current area of research is services marketing, value propositioning, attribute mapping and social media. He teaches management science courses including services marketing, retail management, marketing management, principles of management and business ethics.